World Innovation Lab

Team:
Blink UX

Role:
Visual, UX, Motion

Date:
2019

With offices in Palo Alto and Tokyo, World Innovation Lab, or WiL for short, is a VC firm uniquely positioned to help start-ups make the jump between Silicon Valley and Asia. After a second venture fund raised over $200 million, WiL was looking for a new website to better tell their story and stand out among other Silicon Valley VC firms.

The design was built around the idea of an aperture, which acts as a portal connecting the two worlds of Palo Alto and Tokyo. It also ties into the circular form which is used in the WiL logo, Japanese culture, and as an element of motion on the site.